Top 8 Email Marketing Courses That Worth The Time
Is it worth it for you to learn email marketing?
Yes, it is worth it. As email marketing is a helpful skill to market your products, you might be a marketer, businessman, or entrepreneur.
How could you learn email marketing?
The best way to learn email marketing is through free and paid online courses.
Email marketing is the way to build a community for your brand, engage with existing customers, and increase your revenue.
The courses cover different topics in Email Marketing courses that are helpful for beginners and experienced marketers.
Doing an Email Marketing course is significant for you?
If you are using an email marketing strategy, the email could generate $38 for each $1 spent, and thus, it provides 3,800% of ROI (Return on Investment).
According to the Statista report, global email marketing performance metrics by different business types analyzed in the first half of 2020 –
B2C emails reflected 25% of unique open rates.
B2B emails reflected 22% of unique open rates.
Associations emails reflected 19% of unique open rates.
According to the Statista report, global data on email marketing platforms reflected that the open rates of automated welcome emails were 30.69% in 2020.
Moreover, if you think emails do not work in the modern age, you need to rethink your marketing strategy by including an email marketing strategy.
Get ready for the best email marketing courses that will be free as well as paid.
Top 10 email marketing courses that worth the time have been explained below -
Free Email Marketing Courses -
1. Email Marketing Master Class for Beginners — Wishpond
Wishpond is easy to navigate as it does not involve overwhelming information and site.
This course is for 40 minutes and provides seven modules as well as seven downloadable PDFs.
The topics covered in the course are below –
Email Campaigns, Types of Email Campaigns, Common Email Marketing Mistakes, How to Create an Email Marketing Funnel, Growing Your Email Listing, and A/B Testing Your Email Marketing Campaigns.
Moreover, this course is best for beginners, and the email marketing course for free; you require signup for the Wishpond.
2. Email Marketing Certification Course — HubSpot Academy
The Hubspot Academy is known to help different types of businesses with service tools, marketing, and CRM.
Also, Hubspot Academy is a credible platform for online learning.
If you are a beginner, then definitely this course is for you.
The email marketing course and provide the elements of email marketing and email marketing strategies.
This course is for 3 hours with nine lessons, nine quizzes as well as 28 videos.
This course covers the following topics –
Understanding Email Marketing, Creating a Contact Management and Segmentation Strategy, Creation of High-Performance Email, Outlining the Design of Your Emails, Sending the Right Email, Understanding Email Deliverability, Analyzing Your Emails, Testing Your Emails, and Developing Relationships with the Help of Emails.
Moreover, after completing the course and exam, you can download your certificate.
3. Email Strategy and Optimization Course — LinkedIn Learning Library
LinkedIn Learning provides a learning library for its premium members.
So, if you are paying $24.95 per month, you could access every online course that is generally free from the LinkedIn learning library.
Also, you could get a LinkedIn premium free trial for a month.
You need to add credit card details to cancel later before trial if you do not wish to extend your premium LinkedIn account.
This way, as a beginner, you could learn this course for free through LinkedIn.
This course will be helpful for someone aware of primary knowledge of email marketing.
And the email marketing strategies are at an advanced level.
This course covers the following topics –
Introduction — Discover the Power of Email Marketing, Fit Email into a Marketing Plan, Identify All Types of Emails, Optimize Everything, and Monitoring and Revising.
Also, this course covers 19 videos and a content of 1 hour.
Moreover, you will get email marketing certification upon completion of the course.
4. Email Marketing Basics Course — Google Digital Garage
Google Digital Garage is a learning platform that provides digital skills knowledge for free.
This course is of 30 minutes that provides valuable tips regarding email marketing.
This course covers the following topics –
Email Marketing Basics, Your Email Marketing Options, Crafting Great Marketing Emails, Managing Successful Email Campaigns, and Measuring Success in Email Marketing.
Also, by login into your Google account, you can register with Google Digital Garage.
Moreover, do not miss the quizzes and “Check your Knowledge” questions.
5. Email List Building Course — Aweber
The email marketing courses of Aweber are reliable as they are known for their email marketing software service.
The focus of the course is the email marketing funnel as list-building strategies.
This course content is of 1 hour and provides list building technique, which worth the time for free content.
This course covers the following topics –
Choosing a Format for Your Lead Magnet, Start to Finish Plan for Your Lead Magnet, Audience Research for Your Lead Magnet, Selection of Your Signup Form, Signup Form Tools that Work for You, and Copywriting and Design Strategies.
Also, to start the course, you need to register with the Aweber.
Moreover, the course includes worksheets, simple homework, six videos, and lesson resources.
Paid Email Marketing Courses –
6. The Complete Mailchimp Email Marketing Course — Udemy
The email marketing platform — Mailchimp became popular as it provides a free plan of 2,000 contacts.
It can almost integrate with any online business on the internet.
If you are a beginner, then Mailchimp is easy to use for building your email list.
If you have selected Mailchimp as your email platform, then this would be the right course for you.
This course content is for 4.5 hours with nine articles and nine downloadable resources.
The course includes the topics such as –
Introduction and Basics of Email Marketing, Mailchimp Setup, Management, and Audience Organization, Mailchimp Integrations, Tutorials on Mailchimp Features, Best Subject Lines, Email Marketing Analytics, and Bonus Materials
This course provides depth knowledge about the Mailchimp platform.
Also, the cost of the course is $49.99, and the discounted price is reduced by 85%, so do not miss the opportunity whenever it comes up.
Moreover, Udemy provides a 30-days money-back guarantee; if you are not satisfied with the course, you could expect a refund.
At the end of the course, you can download your certification.
7. Advanced Email Marketing Certification Training — SimpliLearn
SimpliLearn is known as the top leader that provides courses, certifications, and online boot camps.
They are also partnered with renowned universities to provide post-graduate programs.
As this course is an advanced one, the content duration is about 20 to 25 hours, and the cost is $499.
This email marketing certification will help you with all the necessary tools and strategies required for your email to reach the target audience.
The course covers the following topics –
Introduction to Advanced Email Marketing, Write Better Subject Lines, Develop Emails that Drive Results, Optimize Your Email Content, List Management Strategies, Automating Your Emails, Create Optimal Landing Pages, Create an Email Campaign Checklist, and GDPR for Digital Marketers.
This course is for you if you already know the email marketing platform but needs advanced strategies for implementation.
The email marketing course will provide effective content, project assignments, actionable steps, exam, and certifications.
Here’s the deal –
You can only receive a certification if you complete 85% of the course, complete three projects, and passing the simulation test with a minimum score of 60%.
Moreover, you cannot directly purchase the course on their website.
You need to send your contact information so that you can talk with SimpliLearn Expert.
8. Email Marketing: Start Growing Your Email List Today — Udemy
This course helps you grow your email list with the help of tools like Aweber, Mailchimp, or MailPoet.
The course content is of 2.5 hours and provides 1 article and three downloadable resources.
The course covers the following topics –
Get More People to Subscribe to Your Email List, Design Beautiful and Customizable opt-in Boxes, Drive More Traffic to Your Website that Turns into Subscribers, Use Free Tools to Build an Email List, and Create a Lead Magnet that Turns Website Visitors into Subscribers.
Also, after completion of the course, you will get certification and even download it.
Key Learnings
Email Marketing is one of the best methods to connect with your target audience and maintain a relationship with them.
Moreover, the vital pieces to email marketing are engaging with your target audience with valuable content, strategy for building your email list, and increasing your email open rates.
You can only increase your email marketing strategies with the best email marketing courses mentioned above.
In the list of the Top 8 email marketing courses that worth the time — you could indeed find the one that fits your need.
Drop a comment if you even find one of them is the best!