Hello Sarah.

We could have literally call on this because coach are my target audience.

But let me clear your doubt first -

Sober coach is only one term, there are more terms to it like mindeset coach, manifestation coach, etc.

Content can be created across -
Sharing your life story.
Problems that people face and you can solve them.
Most problems that you did and how people can skip them.
List of things people can do in a better way.

Those people are your target audience on how you can improve their life.

If you feel this is helpful, you can connect with me on LinkedIn. The link is in my bio.

We can have a call and I can explain you more.

Happy to help!