10 Incredible Ways to Get Massive Followers on Instagram
Instagram has become limelight for many brands as it provides traffic to their social pages, landing pages and thus, increasing conversions with the help of an engaged audience.
If your Instagram page is not doing great then you need to change the strategies on Instagram to gain organic followers that can engage on your post too.
The larger the audience related to your niche, the better experience you can provide to your audience.
You will get a lot of websites that are providing likes and followers but that doesn’t worth on your page any longer. Surely, that used to work before but it won’t work now because of Instagram Algorithm has been updated and thus, you are taking the chance of being Shadow Ban or take your page down by Instagram.
The number of followers on Instagram means nothing if they can’t engage with you on your post, visit your landing pages or make purchases. As they might be not related to your niche. The people who are interested in your niche will surely engage with your post.
I am sharing 10 incredible ways to get massive followers on Instagram which will be useful for your Instagram page and that has been explained below –
- Use of Right Hashtags
Try using those hashtags that are connected with your niche and the hashtags should be relevant to what you are posting so the right kind of people could find your post and ultimately your page.
There are lots of hashtag analytics tools free and paid ones to get the relevant hashtags.
Create branded hashtags related to your company and to Instagram marketing campaigns. List those branded hashtags on other social platforms so that relevant people start following them.
If there is some specific event taking place in your industry then you must use event-related hashtags that could boost your business awareness.
Avoid dead hashtags, dead hashtags are those that haven’t been used for the past 3 months. You can check that there won’t be any posts related to those hashtags in the past 3 months.
Avoid using banned hashtags that can have an effect on your page in a negative way.
You can check banned hashtags on Instagram and you will get the msg like some posts of the specific keywords are hidden as they may not follow Instagram Community Guidelines.
2. Customize the Bio of Instagram
An empty bio of your Instagram page could not convey any msg to your specific audience but if the bio is well optimized with a proper logo, proper username, and image caption which convey the information about your brand would be attractive as people now know whom they are following.
Also, you can put your website URL into Bio-URL to attract traffic from your Instagram page.
Your username should be search-friendly and related to your brand, so it is easy for the audience to search about you. Try to avoid special characters or numbers in your username as much as possible.
As you can see above in the image, everything is precisely mentioned with the Bio-URL link and even location too.
Your Instagram bio should be focused on one goal either you want traffic to your website or you are introducing your brand to your audience.
3. Be Consistent in Posting
Instagram has approximately 700 million monthly users which are active on Instagram. So, don’t just post for the sake of posting any time. You have followers and they are interested in your content.
To tackle this, you need to schedule your post in advance and that too the posting should be done in a consistent manner rather than in a haphazard manner.
You need to stick to a time when your audience is most active and there are tools to schedule your post in advance. Those tools are known as Social Media Management tools and there are free even paid tools available in the market depending on what function you want.
Posting at right time can increase the chance of getting more likes and engagement to your post and it can even end up increasing massive followers on Instagram.
4. Avoid Fake Followers on Instagram
Lots of people buy their Instagram followers in order to get more views by brand and other people but when those followers are only fake or spam then how do you will get likes and engagement on your post?
And if there are no likes or engagement on your post then how your page will attract organic growth?
The answer is simple to avoid buying those fake followers as Instagram will eventually delete or ban those accounts.
Real people will be the one who will like, comment and share the post and they will love when the other side of page owner is responding to them which could boost the sharing of the post as people love to interact.
5. Promote your Instagram on Other Platforms
If you want massive followers on Instagram then make sure you are promoting your Instagram page on different platforms too which will get more reach to your Instagram page.
The more awareness you create about your page, the more will be visibility of your page to your target audience.
Try adding social media button to your own website, if you own one. As it helps to promote social shares on social media platforms and which will boost your brand social presence.
Cross-promoting Instagram page on Pinterest by pinning your Instagram post could drive traffic and engagement to your Instagram post for a longer period of time.
6. Use of Reels, Stories, and IGTV Series
Instagram reels have a chance to go viral as Instagram shows the reels from all accounts.
Your reel can go viral if your reel is shared to your feed and explore page once published on Instagram.
As the reels are of 30-second short video clip with music, the reels could be made in a creative way to attract your audience and gain massive followers on Instagram.
You can make your own AR (Augmented Reality) filter in your story as you can see in the above image. Here, people could see who made this AR filter and even those who use the AR filter, your name will reflect there as you had made the AR filter.
The more creative your AR filter is the more chances to be used by people and increases the chances of massive followers on Instagram.
The creative way to connect with your audiences is with the IGTV series.
IGTV series provides longer-form content videos which are loved by the audience as if they are sticking to the video for a longer time and thus, it ends up increasing the visibility of your IGTV series and engagement on it.
7. Work with Micro-Influencers
The benefit of working with micro-influencers is that you can tap into an engaging relevant audiences of your niche.
The micro-influencers could be between 10K to 100K followers.
As micro-influencers work on a small scale, they tend to work for a specific niche and thus, have a greater chance of reaching the relevant audience.
8. Longer Captions to Increase Engagement
Instagram used to be more about visuals like high-quality images or photographs but the audience wants to know more about a brand or whom they are following, so longer captions can do the miracle of increasing likes and engagement to your post.
Brands have started taking the advantage of this trend to raise awareness on their specific post to attract more audiences.
When you share larger content with your audience, the bond with your audience will get stronger and thus, in short, will increase your community over Instagram.
Including precise keywords related to your niche in your longer content could attract followers to your Instagram page.
Make sure that you are making authentic content. Authentic content will be saved and shared by them to their followers too.
Make sure that you are taking out time to reply to those comments and the DM of your Instagram page.
Start engaging with other people’s posts and stories too as lots of people actually miss this part. When you engage with those people, the Instagram algorithm thinks that they have some sort of relationship and thus, start reflecting your Instagram page in their suggestion list.
9. Use Instagram Live Feature
Instagram Live feature is unedited live streaming where you can interact with your audience and the content types are endless like you can perform online webinars, tutorials, games, and tournaments, and even you can host your weekly shows.
With the help of Instagram Live Shopping, you can sell products by being “Live” on Instagram.
Also, with the help of Instagram Checkout, you can tag products from the Facebook shop, so the audience can shop on the spot.
Instagram Checkout is where the person could buy the product without leaving Instagram as the page will redirect to the payment gateway directly where the audience could purchase the product.
10. Usage of Insight for Posting Time
Instagram Insight, the tool provided by Instagram itself could provide a lot of interesting data about the audience, their age, gender, location, and at what time they are most active.
You could break down age and check who your potential audience is. Whether the highest is among men or women. Their demographic could convey a lot about them.
And when you know all this information, you could post relevant content at the time when they are most active. So, you can increase the likes and engagement of your post.
Summary –
Use these strategies to increase your brand awareness for your specific niche. A larger audience could share information about your products with more potential customers.
Even If you have not got that great following on Instagram it would count too as it will look credible to your target audience and will encourage people to explore your page and ultimately, follow it in the end.
Once you start to gain more followers on your Instagram Page, it will boost your brand awareness and will attract potential customers who will be interested in your products.
You need to remember that it is a combination of all those strategies like creative content, attracting a relevant audience, and promoting your business in the right way and this will grow your account in the year 2021.