10 B2B Lead Generation Strategies for 2021
Generating a quality lead is not just a random client, but the quality lead is the foundation of B2B’s marketing strategy.
Also, if you see, there is a significant difference between B2B marketing and B2C marketing.
And, when you want to ensure a strong B2B marketing strategy, you must use the combination of inbound and outbound strategy.
Moreover, if you see, the inbound strategy is focused on credibility and credibility, which helps get qualified leads, while outbound is concentrated in immediate connection with the leads.
So, what is B2B Lead Generation?
In short, B2B is known as Business-to-Business lead generation, where the process of lead generation is to convert unknown but potential customers into a likely relevant lead.
In B2B, you pitch about your product or services that would be helpful to other businesses for their business growth, and those leads are the ultimate decision-makers.
But B2C is different from B2B that is Business to Consumer lead generation, where the products or services are sold to the consumers.
Moreover, the goal of the B2B lead generation is to convert relevant potential prospects into relevant customers.
The 10 most effective lead strategies in 2021 are as follows –
1. Personalization of your Website -
Personalization has become a plus in B2B lead generation.
You can personalize your buyer’s experience on your website by providing relevant content and dynamic pages to which your applicable visitor could adapt.
Moreover, this creates a powerful personal experience in the buyer’s mind about your website.
2. Stop Sending Leads to your Broken Pages -
You need to check the broken pages of your websites, and those broken pages could cost you organic traffic or get your penalty from Google.
Even your relevant traffic could bounce from the broken page increase your page bounce rate.
But you can fix it with the help of SEMRush, Ahrefs, and Screaming Frog — you can audit your website and fix them.
3. Use of Long-Tail Keywords -
A long-tail keyword is mostly three or four words long with low traffic volume.
But you use the relevant long-tail keyword that includes purchase intent, you could increase your sales of products or services with the help of long-tail keywords.
4. Use of Competitor Keywords for Campaigns -
With the help of SEO tools like Ahrefs and SEMRush, you can research your competitor’s keywords.
And by targeting the exact keywords and the sites, you can attract traffic to your website to get leads.
You must run a small ad campaign before you even think about spending money on a particular keyword.
Also, this will reflect that the specific keyword does attract and convert the potential lead.
5. Observe B2B Buyers on your Website -
Most B2B buyers are your warm leads and may only fulfil micro-conversions like signups or download the specific item.
And, those warm leads may hit the barriers on your website, which will slow the process of lead generation.
Moreover, you can solve the problem with the help of scroll maps or heat map tools and fix the barriers by increasing B2B leads.
6. Social Proof will Increase your Buyer’s Trust -
Social proof is considered a powerful tool if you want to do B2B lead generation.
Buyers will take smarter decisions in which social proof is required about your products or services.
Also, you should gather social proof on your website as much as you can, as this will build trust in the buyer’s minds.
7. Creation of Lead Magnets -
A lead magnet can be anything that can provide enough value to your prospect, and in return, the prospect can provide their email address.
An effective lead magnet can be anything that will solve your buyer’s problem by understanding the buyer’s persona.
But if you see most companies see the lead magnet in the wrong way and offer straightforward content already existing on the internet.
Moreover, you can offer heavy resources like — Detailed case studies and In-depth guides.
8. Provide Free Tool on your Website -
Providing a free tool on your website will be worth it and will be great for your B2B lead generation, and the reason is –
Your competitors do not offer free tools, and this can work as a solid opt-in offer.
Your leads can try your free tool and benefit from the free tool before buying the product.
9. Generate B2B Leads from Podcasts -
As you know that podcasts are rising in popularity and attracting audiences with the purchase intent.
You can generate B2B leads with the help of your podcast as in –
Inviting them to speak as a guest.
Providing the chance to sponsor their products or services.
10. Extra Exposure with HARO -
HARO (Help a Reporter Out) helps you to connect with journalists for interviews.
You need to sign up on this website and once, signed up, you will start receiving emails from the reporters looking to interview different people.
If you got selected, you would get backlinks to your website from the news site.
This will help you in B2B lead generation in two ways –
Your content will be published on a news site, so your website credibility will increase, and you will be considered a thought leader in your industry.
Moreover, news sites have high domain authority, increasing your website SEO and domain authority.
Conclusion -
Generating B2B leads can be challenging, but it does not mean it is impossible.
You need to focus on your buyer’s persona as there is no magic in generating B2B leads.
It is all about the right time, the right amount, and the right audience.
Those B2B lead generation strategies will be helpful to get the correct lead if you could understand your buyer’s persona.
Let me know which lead strategy works for you best?