10 Advantages of Social Media Marketing for Small Business
Are you aware that social media marketing can help small business owners?
Yes, you heard right.
But do you know what, most of the small and medium enterprises neglect the part of social media marketing?
The reason behind neglecting social media marketing is that they are not aware of the advantages of social media marketing upon businesses.
According to the Statista report published in 2019, 60% of small and medium enterprises spend around 2 hours per week on marketing.
You even need to know that the report also gave one more insight that one-third of small businesses avoid using social media marketing as part of marketing strategy.
The above report was from the US and I will provide different statistical data from different countries to provide the data from a broader viewpoint.
According to a survey conducted in Australia 2020, 90% of small and medium enterprises stated that they had used Facebook as social media presence.
According to a Statista report in the European union 2013–2019, the usage of social media in small and medium enterprises has been increased.
Also, there has been a rise of 62% in medium enterprises for the usage of social media in the year 2019.
As you can see above that there has been increasing in the usage of social media but not that extent as social media has lots of platforms to grow small business owners.
You can grab this article to grow your business as I will be sharing –
10 Advantages of social media marketing for small business as below –
1. Create your Brand Recognition
Social media will help you to create brand recognition of your business and grab the attention of the relevant audience.
Consumers prefer to buy from those brands whom they can recognize easily.
For effective brand building, you need to make sure that your brand is active in the social media platform where your audience is.
Plus, you need to place a logo that can grab the attention of your relevant audience.
You can view the above logo of Nike — Instagram Page.
The simple logo with precise information will grab the attention of the relevant audience to your page.
2. Social Listening to Understand your Audience
You can connect with your audience with the help of Social Listening, it helps your brand to understand the audience.
It is helpful to monitor social activities by your audience as well as their trends on the social media platform.
This will help you to create the right content for your audience by identifying their tone and communicating their pain points.
This will trigger your audience engagement on the content of your brand.
3. Gather Data from your Audience
You can gather data from your audience through insights provided by social media platforms like Facebook and Instagram.
From these insights, you will get in-depth details of your audience and thus, you can make social media marketing strategies.
4. Share your Brand Story
You can use social media to convey your brand story and mission to your audience.
Storytelling can have a greater impact on your audience’s mindset and appeal to them in the longer run.
You can use storytelling either in form of content or in form of stories that stays for 24 hours on Facebook and Instagram.
Your audience may not seek every content but stories are powerful ones as they stay on top of the homepage.
You can even share the stories of people who are using your product or service.
By doing this, you are giving out the message that your product or service has demand in the market and people are loving it.
5. Create Conversation of your Brand Presence
You can create a brand conversation around your audience with the help of your brand hashtag.
You can even try using hashtags for your specific campaign.
Hashtags have great usage on Instagram and thus, you will know that your hashtag to your brand is making your business presence.
6. Build Loyalty with your Audience
Customers only follow those brands that are active and where brands can interact with them.
A social media platform is two-way communication to build trust with your audience.
According to the Statista survey conducted in the UK in 2019, the primary reason for Gen Z consumers to follow the brand was special offers and discounts.
And, the other reason was product updates.
Thus, it means once the customer started following your brand, they will become loyal and will increase the traffic.
7. Direct Traffic to your Website
As I had mentioned above that the loyal customer will increase the traffic.
This traffic will not only increase on your social media page but also your website.
When you make your brand page either on Facebook, Instagram, or LinkedIn.
Moreover, there is an option to add your website URL and thus, your audience can visit your website for more details.
8. Promote your Content
You can promote your content on social media platforms for your targeted audience.
Social media marketing like Facebook Ads or Instagram Ads can reach your target audience.
There is even an option for retargeting your audience through different social media platforms.
Thus, you are promoting your content as well as making brand awareness on social media.
Moreover, you need to make sure that your content is original and creative images that will help your audience to engage with you.
Also, I will share with you the creative cover images from real brands.
9. Communicate with your Audience
You can communicate with your audience through Facebook groups or LinkedIn groups.
As people also prefer to use those groups in which their interest lies.
You need to find those groups and start communicating about your products or services and finally, engage with your audience.
Also, there are over 10M+ Facebook groups and around 1.4 billion people use Facebook groups actively every month.
Small business owners have the opportunity to grow through Facebook groups by providing real value.
10. Usage of the Relevant Hashtag
When you say hashtag, the first word that comes in the mind is Instagram.
That is the power of hashtags.
You can create a specific hashtag for your brand or creating a campaign.
As when people will search for those hashtags, they will start following you.
Moreover, you can use up to 30 hashtags on Instagram which is high compared to other platforms like Facebook, LinkedIn, or Twitter.
Relevant hashtags would provide benefits for small business owners through better reach and more engagement from the audience.
Conclusion
If you had gone through the article then I am sure you have insight into social media power on your relevant audience.
The above article is not only focused on the benefits for small business owners but also the businesses as a whole.
The point is to make aware the small business owners of what they are missing to stay competitive in the market.
Hope the article was helpful to you — 10 Advantages of social media marketing for small business.
If it was, do comment. So, I could make more related articles to help small business owners.